My name is Amy and I launched my career in the agency world, so I thrive in a fast-paced environment where the craziest ideas are welcomed and celebrated. I create, I ideate and I lead, but most of all, my goal is to inspire all of these things in every team I work alongside. To date, I have created in-person and digital experiences for companies including KidStrong, AT&T, Salesforce, The Cooper Institute and more.
To really ensure you’re learning the most you can in this short paragraph: I am an ENFJ, an Enneagram 1, an Upholder and my Top 5 Strengths Themes are Achiever, Restorative, Responsibility, Individualization and Learner.
I can also be long-winded when given the luxury. I'm a proud Texas native with nearly 15 years experience telling amazing stories for brands I believe in. Over the past decade and change, I've morphed into this weird Creative Director who is passionate about building brands that know who their people are and stay true to them. I geek out over odd ways to tell stories and niche markets that almost seem..too niche?!
I’m big on process, knowing your people and serving them. I don't think you can ever know your audience well enough. I like sitting in a room with a creative team and spinning up amazing ideas and designs that make you want to turn the music up louder. I've been told I bring the energy, the ideas and the creativity. And I like that.
My professional passion is helping individuals and teams find their most creative selves through design and strategy. This looks different for each practice and project, and I’m happy to detail this out further over a quick chat, but to offer a teaser: the common link to both approaches are understanding the goals of a project and understanding how the human mind works. From Nudge to Your Brain at Work, I’ve read them all and I use what I’ve learned DAILY, in both approaches.
Here's a quick snapshot of what I've been up to the past few years.
Increased NPS score by 10 points in one quarter, increased brand equity, brand recognition and franchisee, leadership and center alignment with the launch of a new brand strategy and visual identity. Built and led the creative function responsible for all design, programming and marketing materials across a network of 135+ franchises and 50K students across the U.S. and Canada.
As the creative director of a nonprofit, I work cross-functionally across the organization, external vendors and partners to oversee all design and creative strategy.
As creative director, I developed and implemented creative strategy for statewide and national campaigns. I also led, mentored, and motivated a team of graphic and UX designers, copywriters and creative strategists.
As an associate creative director, I supported a team of designers in implementing the creative direction for integrated campaigns. In this role, I also created a framework for big ideas, The TORCH Method, and led the companywide rollout, which has been utilized for 40+ clients to date. In 2019, I won the U.S. Cannes Young Lions PR competition and represented the country in the Global Cannes Young Lions PR Competition in Cannes, France.
As an art director, I conceptualized and implemented art direction for a diverse base of client projects; including branding, web, print and digital media projects. Because I was at a smaller agency, I also learned how to juggle several projects while also developing my project management skills.