2025
June 2023-January 2025
About Me
Finding the signal 🔍
Most brands chase trends. I find the signals that actually resonate. Think of me as a Brand Metal Detector—tuning out the noise, searching for what’s valuable, and helping brands lock onto the insights that drive real impact. We do love a good theme though, so stay tuned for my fully redesigned metal portfolio 👀.
Creative leadership meets storytelling 🤝
I’m a creative director who thrives in fast-paced environments where big ideas are born and brands find their voice. My career started in the agency world, where I learned that great creative doesn’t just look good—it moves people. Whether I’m leading a team, developing a campaign, or crafting a brand’s voice, I believe in two things: knowing your audience inside and out and delivering work that makes people feel something.
I’ve led multidisciplinary teams, launched first-of-their-kind creative strategies (including my own framework, The TORCH Method), and helped brands find their edge in a crowded space. At KidStrong, I spearheaded a brand evolution that fueled growth across 135+ franchises, driving measurable business impact. My work spans in-person and digital experiences for brands like AT&T, Salesforce, and The Cooper Institute.
Beyond the work 🏃🏻
I’m a self-proclaimed comedian (and I’d like to think I have a few people who’d back me up—offer expires at the end of the year 😉). I love running, music, and cooking, and if there’s a way to mix all three at once, I’ll find it.
And if you’re the kind of person who loves personality tests, here’s the rundown: ENFJ, Enneagram 1, Upholder. My Top 5 Strengths? Achiever, Restorative, Responsibility, Individualization, and Learner.
Let's talk 💬
If you’re looking for a creative leader who can think big, execute flawlessly, and build a team that does the same—I’d love to chat.
Here's a quick snapshot of what I've been up to the past few years.
Director of Brand & Creative / KidStrong, Inc.
Increased NPS score by 10 points in one quarter, increased brand equity, brand recognition and franchisee, leadership and center alignment with the launch of a new brand strategy and visual identity. Built and led the creative function responsible for all design, programming and marketing materials across a network of 135+ franchises and 50K students across the U.S. and Canada.
2023
February 2022-June 2023
Creative Director / The Cooper Institute
As the creative director of a nonprofit, I work cross-functionally across the organization, external vendors and partners to oversee all design and creative strategy.
2022
February 2021- February 2022
Vice President, Creative Director / VOX Global
As creative director, I developed and implemented creative strategy for statewide and national campaigns. I also led, mentored, and motivated a team of graphic and UX designers, copywriters and creative strategists.
2021
June 2019-February 2021
Associate Creative Director / VOX Global
As an associate creative director, I supported a team of designers in implementing the creative direction for integrated campaigns. In this role, I also created a framework for big ideas, The TORCH Method, and led the companywide rollout, which has been utilized for 40+ clients to date. In 2019, I won the U.S. Cannes Young Lions PR competition and represented the country in the Global Cannes Young Lions PR Competition in Cannes, France.
2019
May 2017-June 2019
Art Director / VOX Global
As an art director, I conceptualized and implemented art direction for a diverse base of client projects; including branding, web, print and digital media projects. Because I was at a smaller agency, I also learned how to juggle several projects while also developing my project management skills.
Let's create something
unforgettable.
