Legacy Celebration

The Legacy Celebration is The Cooper Institute's signature event and largest fundraiser of the year. It honors those who make a global impact on fitness and wellness, and brings together health experts from across the globe. The 2022 theme was "celebrating women who have made a global impact on health and fitness.

Audience

Donors, potential donors, local fitness organizations

Year

Role/Services

Creative Director Designer Project Manager Event Design Print Design Social Media Marketing Digital and Print Advertising

What it is:

The Legacy Celebration is The Cooper Institute's largest fundraiser of the year. It is a dinner event held in Dallas, TX, that brings together health and wellness philanthropists in the DFW area and across the nation.

The need:

All event materials needed to tie to the theme "celebrating women who have made a global impact on health and fitness." We needed a cohesive look that was elegant and recognizable. The assets created for the event included:

Save the Date postcards
Printed and digital invitations
Printed and digital sponsorship packets
Printed programs
Email marketing collateral
Social media collateral
Print and digital advertising (including advertising with The Dallas Business Journal and The Dallas Morning News)

About the design:

The elegant design was inspired by the women that inspire all of us. We wanted something that demands attention without being too showy. I chose delicate lines with subtle decorative elements to tie in the look. Premium paper combined with foil stamp and metallic ink accents added the extra hint of elegance and luxury we needed.