CI Website Rebuild

The nonprofit website had not been updated since 2012 and needed a complete rebuild and redesign. I chose a mobile-first approach to modernize the website. The rebuild project included a full content audit, fresh design, new content, updated brand guidelines and updated information architecture. The website build was made in Webflow.

Audience

Current and potential donors, fitness and wellness professionals

Year

Role/Services

Creative Director Designer Developer Project Management UX/UI Content Strategy and Information Architecture Brand Identity Usability Testing

The Ask:

Modernize The Cooper Institute website to make it easier for donors and potential donors to find the information they need.

The Solution:

A fully-customized, mobile friendly website built with Webflow. The new website should also add the ability to donate online,

The Difference:

I completed a content audit of all 200+ webpages on the old website, and updated the information architecture to only include the content needed. I was able to take the website down to 12 core pages with top-level content. Since launching the website, online donations increased by 100%, and time spent on the website grew from :10 to 3:47 minutes. There has also been a significant increase in online email subscribers (+300 in just two months.)

Check out the full website here.