Black Friday Campaign

KidStrong had never run a nationwide Black Friday campaign before. With Q4 being a key revenue period, we needed a strategic, multi-channel approach to engage current members, re-engage alumni, and convert prospects—all while supporting 135+ franchise centers with localized materials.

Audience

KidStrong Members, Prospects and Alumni

Year

Role/Services

Creative Direction Creative Project Management Art Direction Creative Strategy

Problem

KidStrong had never run a nationwide Black Friday campaign before. With Q4 being a key revenue period, we needed a strategic, multi-channel approach to engage current members, re-engage alumni, and convert prospects—all while supporting 135+ franchise centers with localized materials.

Solution

I led the creative direction for a fully integrated campaign that included:

Targeted Offers: Three distinct promotions tailored to members, alumni, and prospects.
Multi-Channel Execution: Email, SMS, in-class programming TV (KSTV), a campaign landing page, and franchisee marketing materials.
Localized Assets: My team ensured all assets were franchise-ready in Brand Central, enabling seamless execution.
Streamlined Creative Process: Locked and approved before Halloween, ensuring an organized and stress-free rollout.

Results

1,000+ new member sign-ups (prospect & alumni)
270+ summer camp enrollments
Positive franchisee feedback on the first-ever Black Friday campaign execution

By leading the charge on strategy, creative execution, and operational efficiency, I helped KidStrong deliver a revenue-boosting campaign that set a new precedent for national promotions.

‍